Marketing is not just about selling products, it is actually a process of informing the people about the products currently available in the market. Effective marketing campaigns inform consumers about the choices they have when they are going out for shopping and how they can make smart decisions by buying great products at cheaper costs.
How this is relevant to logo design concepts?
Well first of all we need to understand that a logo design is almost as crucial to an effective marketing campaign as the campaign itself to the business. A bad logo design could kill the entire marketing campaign.
Secondly, we need to understand that marketing is about informing people about the choices and opportunities they have. It is about informing people about the qualities of a certain great product. An effective logo design should show the same properties.
A good logo design concept informs the consumers about a business, its products and services in an iconic visual form. The purpose is to inform and to let people know about the values of that particular business. It is not the job of a logo design to sell products. The purpose of a logo design is to help businesses build a relationship with their clients.
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