As a small business owner when you hire someone to do some work for you, it is smart that you know how that work is done. In this post we will discuss how a professional logo designer or company comes up with the idea of a logo design and how the idea gets executed.
The first part of the Design process is the research and planning. Your logo design company will need information about your business. Providing more information to your designer improves their understanding of your business which will ultimately result into a better quality logo.
After the research about your business and your competitors you and your logo designer need to discuss what kind of logo you want to be displayed. It is important that you convey what’s in your mind but do not ignore the advice of your designer. These people create logo designs and they know what works more than you do.
After the research and planning, your logo designer will spend time thinking and creating sketches of possible concepts and ideas. Some logo design professionals use computers to do that, others just use color pencils and show you the samples. After discussing, improvising, rejecting and a whole lot of mess you and your logo designer finally agree upon a wonderful unique concept.
In the next phase your logo designer works on computer using vector graphics software such as Adobe Illustrator. They create the logo in illustrator and send the logo to you or their supervisor for review. After many changes you get the finalized product.
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